Gerard builds and leads multidisciplinary teams that bring clarity to complex brand challenges in the disciplines of Customer Experience, User Experience Strategy and Design, and Product Design.
He achieves desired outcomes by researching and collaborating to discover actionable customer insights at all relevant touch points and aligning them to business goals. As a result, personalized brand experiences are designed that differentiate, increase conversions and improve customer engagement.
Gerard’s past clients include national and global organizations, such as Investors Group, IGM Financial, Protage3, RBC, MasterCard, Citibank Global, TransCanada, NB Power, Suncor Energy, GM Canada, and BayerCrop Science Canada.
Gerard is an active voice in the UX global community, engaging in conversations on his podcast uxDiscoverySession.com. Speaking and workshop engagements include; RGD Ontario, Mind the Product, U of T’s iSchool and the Humber College Business School. He is a former Vice President and member of the Board of Directors for the Registered Graphic Designers of Ontario (2007-2010).